A Land Rover at once reflects the life you want to live as well as making it possible.
You need to want to be self-reliant, inquisitive, hands-on, and adventuresome. It's essential to love history, popular culture, world affairs, engineering, personalities and reading. By definition you'll be part of a larger worldwide community, yet you will often feel as though you're alone in the world.
Land Rover once claimed the following marque values: individuality, authenticity, freedom, adventure, guts, supremacy. It worked well for establishing an identity for the vehicles. They still work pretty well to compliment a way of life.
That's the Land Rover life and to quote REM, "I feel fine."
For Jeff Aronson, the Land Rover Life has included learning at working through:
- The University of Vermont
- Public humanities programs
- Life as a Road Scholar
- Public education
- Living through music
- Writing and editing
- Caretaking on Vinalhaven
Want to learn more? Click here.
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| Land Rover still supports the sense of adventure made possible by its vehicles. Click here to visit the Land Rover/Yahoo web site.
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